A-Line is a brand of shirts challenging conventions to create the perfect fit for the 21st century woman. Simplicity meets sophistication — the synergy results in unlikely shapes that compliment the female body.
The brand’s designs are a reflection of what the A-Line woman stands for – elegance, maturity and confidence. Designing the perfect shirt and sharing it with women everywhere was Alexandra Carneiro’s drive. Thorough and passionate about detail, the creative director at A-Line has synced her sense of taste and her 20 years’ experience in the textile industry to reinvent the essentials in a woman’s wardrobe.
Inspiration was sparked by women for whom comfort and distinctiveness come first, anytime and anywhere. A- Line curates natural and delicate materials such as cotton and silk to design easy care, functional, high quality shirts. Available in neutral shades and pastel colours, the design’s wow factor is its fit, softness and attention to detail.
Her mother being a dressmaker, Alexandra Carneiro grew up around thread, sewing patterns and fabrics. This also meant that high quality standards and attention to detail were the norm for her. And when playing as a child, she would already turn the hems for flawless, perfect seams on the dresses, shirts and skirts in which she dressed her dolls.
Those days, garments were tailored and intended to endure time. Her personality would translate into the unique pieces she wore, standing out for her impeccable taste and sophistication. All of these characteristics have led her path and her career into the creative areas.
When she was only 18 she began working at a textile company, her first learning experience in the industry. It didn’t take long before she set up her first business, and, little by little, she built a loyal client portfolio across Europe. In 2015, a lifelong dream came true – she set up her own atelier, where she still develops garments for international private labels.
Benefiting from a career of over 20 years in the textile industry, she has come to realize something. There is a segment of women unsuccessfully seeking for elegant, comfortable pieces that are adaptable and suitable for any time of the day. And who end up settling for options that are not really what they had in mind in the first place.
Being a wife, mother, business owner/manager and creative director, Alexandra Carneiro has a real insight into women’s needs. Which is why, in 2016, she embraced the challenge of reinventing the shirt – a staple in a woman’s closet. An approach with unconventional shapes and details at its core.